Privacy Policy
Last Updated : March, 2007
Latestcoice.com (the "Site") is owned and operated by Latestchoice.com Limited, a company registered in England under the number 03947455 and having its registered office at Imperial Chambers, 10 – 17 Sevenways Parade, Ilford, Essex, IG2 6JX, UK.
Latestchoice.com makes every effort to protect your privacy and the confidentiality of your personal information. This Privacy Policy is provided to inform you about Latestchoice.com's collection, use and disclosure of information you choose to share with us through the Site.
This Privacy Policy is considered to be a part of Latestchoice.com's Terms and Conditions. By using the Site you your agreement with these terms and conditions, including this Privacy Policy. By using the Site, you are also consenting to Latestchoice.com's privacy practices, including the use and disclosure of any personally identifiable information that you have shared with us, as described in this Privacy Policy.
Minors' Privacy
Persons under 16 may not submit any personally identifiable information to us, and if we discover that we have inadvertently gathered such information, we will take the appropriate steps to delete it.
What Information We Collect
Information You Give Us. The use of certain features and services on the Site may require that you supply personally identifiable information which is stored by Latestchoice.com. We may also collect additional information from you in order to provide you with specific services and to personalise your experience on the site.
Other Data Collection. We may get data from or about you in other ways not specifically described in this statement. For example, you might contact Community Care or customer support, or we may get a third party complaint about you. Any personal information that we collect will be handled in accordance with this Privacy Policy.
Use of Information by Latestchoice.com
Information you provide to us through the site is used by Latestchoice.com to operate the site, provide you with information and services you request, and to communicate with you. We may, for example, use information you provide to send emails to you including newsletters and alerts that you have requested. Your information may also be used to contact you when necessary (such as to assist you in your use of the site). You may always choose not to provide us with this information; however, this may limit our ability to provide you with a specific service.
Latestchoice.com will never use the information to send you unsolicited mail.
In the event of a merger, reorganisation, sale of assets, or bankruptcy Latestchoice.com may transfer personal information to a new entity in order to continue to provide the site to you. You will receive notice of such event (to the extent it occurs) as provided in the "Notification of Changes" section below. We will require that the new entity holding your personal information follow the practices disclosed in this Privacy Policy.
Sharing and Disclosure of Information
Aggregated Research Data. Latestchoice.com produces research reports and other information and data about site usage for participating merchants and advertisers and internal functions. Such information and data is based on aggregated, anonymous information and does not include any personal details.
Other. We may share your personal information with our affiliates, consultants, vendors and service providers, who assist us in maintaining the site and providing related services.
Legal Requests. Latestchoice.com may lawfully disclose your personal information for law enforcement or regulatory purposes. Latestchoice.com cooperates with law enforcement inquires and other third parties to enforce laws, intellectual property and other rights. We can (and you authorise us to) disclose any information about you to law enforcement or other governmental officials as we, in our sole discretion, believe necessary or appropriate or in connection with an investigation of fraud, intellectual property infringements, piracy or other activity that is illegal or may expose us to legal liability.
Links to Other site
The site contains links to other web site. Latestchoice.com is not responsible for the privacy practices of these site. It is your responsibility to read that site's own privacy policy.
Changing or Deleting Information About You
In some circumstances, such as disputes, it may be necessary for us to continue to hold information that you have asked to be deleted. Similarly it may be necessary for us to hold the previous values of information that you have changed. You should also note that information is never completely removed from our databases due to technical and legal constraints, including stored "back up" systems.
Security
Latestchoice.com uses advanced physical, electronic and procedural security mechanisms to protect the security of data. On a need-to-know basis certain Latestchoice.com employees will have access to your personal information in order to provide or improve our services.
Notification of Changes
We may, from time to time, make changes to this Privacy Policy. In this event we will post the new privacy policy, together with the date of its last revision, on the site. Please check regularly for information about revisions to our privacy policy.